Sometimes you have to put a little money into something to get a return.  An incentive program advertised on your website is a fantastic way to generate income and exposure through word of mouth.  An example of a successful incentive program is to promote to your current customers a $10 reward for anyone they refer that spends over $50.  This not only gets your company out there, but it also gets people to purchase more and has them coming back to use their reward.  It is enticing for a client to get as many people they can to purchase if they are getting something in return.

A lot of businesses create an incentive program for loyal customers who continue to come back and purchase.  A rewards club where a consumer can build up points is a great way to receive purchases aiming for a complimentary gift or monetary discount.  Buyers are looking to get something from every purchase as a bonus and this is a successful way to do so.  Sometimes the incentive program can be misleading to the buyers because there isn’t an immediate gratification.  Usually a lot of money has to be spent by the consumer for them to see something valuable in return which works to your advantage.

Having the opportunity to win something is appealing to the buyers in this economy as well. Promotion of a contest through online advertising, an email blast or a post on a social network can not only gain buzz about your brand and company, but it will also drive traffic to your website for contest entry.  Keep it simple to enter and your consumers will pass on the word to gain even more exposure.  If a few people who initially came to your website to enter the contest make a purchase, your incentive could be paid for.

There is an immense amount of power incentives can bring to your business and above are three ideas to get the ball rolling.