When you run an online business it is essential to drive traffic to your website to increase your client base and keep profits moving upward. You may have the greatest site ever designed, but without traffic that means nothing. You need customers to keep your business alive and one of the best ways to increase your website hits is to increase the number of quality links to your site all over the web.

 Exchanging links is one of the oldest, tried and tested methods of boosting website traffic, but with so many other marketing methods available online it sometimes gets forgotten. There are programs online that you can sign up with that offer to spread your URL all over the internet, but these are usually not a good idea because the quality of links is low.

Search engines like Google develop a page rank for your website and a lot of this is based on the number and quality of the links that direct to it. If there are too many low quality links directing to your website then it could be classified as spam and become difficult to search. Your goal is to increase your number of high quality links online and there are a number of ways to do this.

 Getting links to your site on highly trusted sites is not as difficult as you may think because popular social networking sites like Facebook, Twitter and MySpace along with many others are all highly ranked pages. By creating personal and business profiles on these sites you can add your website’s URL and get as many people as you can to join your business and share your link with their friends as well. The more fans and followers you have the more your link will be clicked directly from the sites.

 Link exchange is also a great way to get your website out there and connect with other business owners. Take some time to look for other online businesses that compliment your own and have a similar amount of website traffic as you do. Offer to post their link on your website if they do the same for you. You can also put links in your comments on blog posts and online forum replies.

 Spreading links to your website on high quality sites is a very effective way of driving traffic and shouldn’t be forgotten.

Tags: exchange, Google, online business, profits, quality links, URL, website hits

This entry was posted on Thursday, September 3rd, 2009 at 9:15 pm and is filed under online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.